Fearless Bleeding was a three-city tour consisting of out-of-home advertising, targeted online marketing, a mobile pop-up store, and educational performance space—housed within a 40ft truck designed in collaboration with Visibility studio.

November 2017

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Contribution: Truck exterior design, interior graphics and spatial color, furnishing curation, Menstrual Museum pieces.

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Press: Adweek, Chicago Tribune, D Magazine

Exterior windows

Entrance view

Menstrual Museum

Exterior wrap

Rear view

Product display