The Artsy Brand
Working closely with Artsy’s Creative Director, I helped translate the company’s existing visual language into a cohesive brand identity, building the guidelines and systems that brought it to life beyond the product.
Over the following seven years, my role evolved from developing and maintaining those foundations to shaping the brand’s creative direction, refining its visual language, and establishing the systems that allowed it to grow across teams, campaigns, and experiences.
Over the following seven years, my role evolved from developing and maintaining those foundations to shaping the brand’s creative direction, refining its visual language, and establishing the systems that allowed it to grow across teams, campaigns, and experiences.
Artsy social — 'Good Eye' Series
Artsy social — 'Representation Alert' Series
Artsy social — 'Broken Record' Series
Artsy social — 'The Artsy Radar' Series
Artsy social — 'Collections' Series
Artsy social — 'Culture Moment' Series
